Privacy policy

1. Data Protection at a Glance

General Information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data includes all data that can personally identify you. Detailed information on data protection can be found in our privacy policy below this text.

Data Collection on This Website
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Who is responsible for data collection on this website?
The data processing on this website is carried out by the website operator. You can find their contact details in the section "Information on the Responsible Entity" in this privacy policy.

How do we collect your data?
Your data is collected in two ways:
Data that you provide to us, such as when you enter information into a contact form. Other data is automatically collected or recorded with your consent when you visit the website. This includes technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter the website.

What do we use your data for?
Some of the data is collected to ensure the website functions properly. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?
You have the right to receive information about the origin, recipients, and purpose of your stored personal data at any time, free of charge. You also have the right to request the correction or deletion of this data. If you have given consent for data processing, you can revoke this consent at any time for the future. Additionally, under certain circumstances, you have the right to request the restriction of the processing of your personal data. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.
For these matters and any other questions regarding data protection, you can contact us at any time.

Analytics and Third-Party Tools
When you visit this website, your browsing behavior may be statistically analyzed. This is primarily done using analytics programs. Detailed information about these analytics programs can be found in the following privacy policy.

2. Hosting

Webflow
We host our website with Webflow. The provider is Webflow, Inc., 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA (hereinafter referred to as "Webflow"). When you visit our website, Webflow collects various log files, including your IP address. Webflow is a tool for creating and hosting websites. It stores cookies or other recognition technologies that are necessary for displaying the website, providing specific website functions, and ensuring security (necessary cookies). For more details, please refer to Webflow's privacy policy: https://webflow.com/legal/eu-privacy-policy.

The use of Webflow is based on Article 6(1)(f) of the GDPR, as we have a legitimate interest in the most reliable presentation of our website. If consent has been requested, data processing occurs exclusively based on Article 6(1)(a) of the GDPR and §25(1) TTDSG, as far as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) under the TTDSG. Consent can be revoked at any time. The data transfer to the USA is based on the EU Commission's standard contractual clauses. More details can be found here: https://webflow.com/legal/eu-privacy-policy.

3. General Information and Mandatory Notices

Data Protection
The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with legal data protection regulations as well as this privacy policy.When you use this website, various personal data is collected. Personal data refers to data that can personally identify you. This privacy policy explains which data we collect, how we use it, and for what purpose.Please note that data transmission over the internet (e.g., communication via email) can have security vulnerabilities. A complete protection of data from third-party access is not possible.

Responsible Party Information
The responsible party for data processing on this website is:

PunktGroup GmbH
Aetzrütti 252,3068 Vechigen, Switzerland
Telefon: +41 (0)792291358
E-Mail: info@punkt-marketing.ch

The responsible party is the natural or legal person who, alone or together with others, determines the purposes and means of processing personal data (e.g., names, email addresses, etc.).
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Data Retention Period
Unless a specific storage period is mentioned in this privacy policy, your personal data remains with us until the purpose for data processing ceases. If you request deletion or revoke your consent for data processing, your data will be deleted unless we have other legally permissible reasons for retaining your personal data (e.g., tax or commercial retention periods). In such cases, the data will be deleted after these reasons no longer apply.
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Legal Basis for Data Processing on This Website
If you have given consent for data processing, we process your personal data based on Article 6(1)(a) GDPR or Article 9(2)(a) GDPR (for special data categories under Article 9(1) GDPR).
If you have explicitly consented to the transfer of personal data to third countries, processing is based on Article 49(1)(a) GDPR.
If you have consented to cookie storage or access to device information (e.g., device fingerprinting), processing is based on §25(1) TTDSG.
If data processing is necessary for contract fulfillment or pre-contractual measures, processing is based on Article 6(1)(b) GDPR.
If processing is required for legal obligations, we process data based on Article 6(1)(c) GDPR. Processing may also occur based on our legitimate interest under Article 6(1)(f) GDPR.
More details on the specific legal basis for processing are provided in the following sections of this privacy policy.

Data Transfer to the USA and Other Third Countries
We use tools from companies based in the USA or other non-EU countries that may not offer an adequate level of data protection. When these tools are active, your personal data may be transferred to and processed in these countries. Please note that in some cases (e.g., in the USA), personal data may be disclosed to security agencies without the possibility of legal action. U.S. authorities (e.g., intelligence services) may process, analyze, and store your data for surveillance purposes. We have no control over these processing activities.

Revoking Your Consent to Data Processing
Many data processing operations are only possible with your explicit consent. You can revoke your consent at any time. The legality of data processing carried out before the revocation remains unaffected.

Right to Object to Data Processing in Special Cases and to Direct Marketing (Article 21 GDPR)
IF DATA PROCESSING IS BASED ON ARTICLE 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION. THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS.
IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR IF PROCESSING IS NECESSARY FOR THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS (ARTICLE 21(1) GDPR).
IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME. THIS ALSO APPLIES TO PROFILING RELATED TO DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (ARTICLE 21(2) GDPR).
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Right to Lodge a Complaint with a Supervisory Authority
If you believe that your rights under the GDPR have been violated, you have the right to file a complaint with a supervisory authority in your place of residence, workplace, or the location of the alleged violation. This does not affect other administrative or legal remedies.

Right to Data Portability
You have the right to receive data that we process automatically based on your consent or for contract fulfillment in a standard, machine-readable format. If you request a direct transfer of data to another responsible party, this will only be done where technically feasible.

Right to Information, Deletion, and Correction
Under applicable law, you have the right to obtain free information about your stored personal data, its origin, recipients, and the purpose of data processing. You also have the right to request the correction or deletion of your personal data. You can contact us at any time regarding this matter.

Right to Restriction of Processing
You have the right to request a restriction on the processing of your personal data. This applies in the following cases:
• If you dispute the accuracy of your personal data, we need time to verify this. During this period, you have the right to request a restriction on processing.
• If data processing is unlawful, but you do not wish for it to be deleted, you can request a restriction instead.
• If we no longer need your data, but you require it for legal claims, you can request a restriction on processing instead of deletion.
• If you have filed an objection under Article 21(1) GDPR, a balance must be struck between your interests and ours. Until this balance is determined, you have the right to restrict the processing of your data.

If processing is restricted, your data may only be stored but not processed further, except with your consent or for legal claims, the protection of others' rights, or for significant public interest.

SSL/TLS Encryption
For security reasons and to protect confidential data transmission (e.g., orders or inquiries), this site uses SSL/TLS encryption. An encrypted connection can be recognized by the change in the browser address from "http://" to "https://" and by the lock symbol in your browser’s address bar. When SSL/TLS encryption is activated, the data you transmit to us cannot be read by third parties.

4. Data Collection on This Website

Cookies
Our website uses so-called "cookies." Cookies are small text files that do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (persistent cookies) on your device. Session cookies are automatically deleted at the end of your visit. Persistent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser.
In some cases, cookies from third-party companies (third-party cookies) may also be stored on your device when you visit our website. These allow us or you to use certain services provided by the third-party company (e.g., cookies for processing payment services).
Cookies serve different purposes. Many cookies are technically necessary because certain website functions would not work without them (e.g., shopping cart functionality or video display). Other cookies help analyze user behavior or display advertisements.
Cookies that are necessary for carrying out electronic communication, providing specific functions you have requested (e.g., shopping cart functionality), or optimizing the website (e.g., measuring website traffic) are stored based on Article 6(1)(f) of the GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies to ensure the technically error-free and optimized provision of their services.
If consent for the storage of cookies and similar recognition technologies has been requested, processing will be based exclusively on this consent (Article 6(1)(a) GDPR and § 25(1) TTDSG); consent can be revoked at any time. You can configure your browser to inform you about the setting of cookies, allow cookies only in individual cases, exclude the acceptance of cookies in specific cases or generally, and enable the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.
If cookies from third-party providers or for analysis purposes are used, we will inform you separately in this privacy policy and, if necessary, request your consent.

Contact Form
If you send us inquiries via the contact form, the information you provide, including your contact details, will be stored by us for the purpose of processing the request and in case of follow-up questions. We do not share this data without your consent.
The processing of this data is based on Article 6(1)(b) GDPR if your request is related to fulfilling a contract or necessary for pre-contractual measures. In all other cases, processing is based on our legitimate interest in effectively handling inquiries (Article 6(1)(f) GDPR) or on your consent (Article 6(1)(a) GDPR) if requested; consent can be revoked at any time.
The data you enter in the contact form will remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been fully processed). Mandatory legal provisions—particularly retention periods—remain unaffected.

5. Social Media

Facebook
This website includes elements of the social network Facebook. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data is also transferred to the USA and other third countries. An overview of Facebook's social media elements can be found here:
https://developers.facebook.com/docs/plugins/?locale=de_DE.

If the social media element is active, a direct connection is established between your device and the Facebook server. As a result, Facebook receives information that you have visited this website with your IP address. If you click the Facebook "Like" button while logged into your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to associate your visit to this website with your user account. We would like to point out that, as the provider of this website, we have no knowledge of the content of the transmitted data or its use by Facebook. Further information can be found in Facebook’s privacy policy:
https://de-de.facebook.com/privacy/explanation.

If consent has been obtained, the use of the above-mentioned service is based on Article 6(1)(a) GDPR and § 25 TTDSG. Consent can be revoked at any time. If no consent has been obtained, the use of the service is based on our legitimate interest in achieving the broadest possible visibility on social media. If personal data is collected on our website using the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Article 26 GDPR). Joint responsibility is limited exclusively to the collection of data and its transmission to Facebook. Any processing that takes place after data has been forwarded to Facebook is not part of the joint responsibility. Our shared obligations have been defined in an agreement on joint processing. The wording of the agreement can be found here:
https://www.facebook.com/legal/controller_addendum.

According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the legally compliant implementation of the tool on our website. Facebook is responsible for the security of Facebook’s products. You can assert data subject rights (e.g., requests for information) regarding the data processed by Facebook directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook. The data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. More details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum,
https://de-de.facebook.com/help/566994660333381, and
https://www.facebook.com/policy.php.

Instagram
This website includes functions of the Instagram service. These functions are provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. If the social media element is active, a direct connection is established between your device and the Instagram server. As a result, Instagram receives information about your visit to this website. If you are logged into your Instagram account, clicking the Instagram button allows you to link the content of this website to your Instagram profile. This allows Instagram to associate your visit to this website with your user account. We would like to point out that, as the provider of this website, we have no knowledge of the content of the transmitted data or its use by Instagram. If consent has been obtained, the use of the above-mentioned service is based on Article 6(1)(a) GDPR and § 25 TTDSG. Consent can be revoked at any time. If no consent has been obtained, the use of the service is based on our legitimate interest in achieving the broadest possible visibility on social media. If personal data is collected on our website using the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Article 26 GDPR). Joint responsibility is limited exclusively to the collection of data and its transmission to Facebook or Instagram. Any processing that takes place after data has been forwarded to Facebook or Instagram is not part of the joint responsibility. Our shared obligations have been defined in an agreement on joint processing. The wording of the agreement can be found here:
https://www.facebook.com/legal/controller_addendum.

According to this agreement, we are responsible for providing data protection information when using the Facebook or Instagram tool and for the legally compliant implementation of the tool on our website. Facebook is responsible for the security of Facebook and Instagram products. You can assert data subject rights (e.g., requests for information) regarding the data processed by Facebook or Instagram directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook. The data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. More details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum,
https://help.instagram.com/519522125107875,
https://de-de.facebook.com/help/566994660333381.

Further information can be found in Instagram’s privacy policy:
https://instagram.com/about/legal/privacy/.

6. Plugins and Tools

YouTube with Enhanced Privacy Mode
‍This website embeds videos from YouTube. The operator of the pages is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. We use YouTube in enhanced privacy mode. According to YouTube, this mode ensures that YouTube does not store any information about visitors to this website before they watch a video. However, the enhanced privacy mode does not necessarily exclude the transmission of data to YouTube partners. Regardless of whether you watch a video, YouTube establishes a connection to the Google DoubleClick network. Once you start a YouTube video on this website, a connection is established with YouTube’s servers. The YouTube server is informed about which of our pages you have visited. If you are logged into your YouTube account, YouTube can associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account. Additionally, after starting a video, YouTube may store various cookies on your device or use similar recognition technologies (e.g., device fingerprinting). This allows YouTube to collect information about visitors to this website. This information is used, among other things, to compile video statistics, improve user-friendliness, and prevent fraud. Further data processing operations may be triggered after starting a YouTube video, which we have no control over. Using YouTube is in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest under Article 6(1)(f) of the GDPR. If consent has been requested, processing is based solely on Article 6(1)(a) GDPR and Section 25(1) TTDSG, as far as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) as per TTDSG. Consent can be revoked at any time. Further information about YouTube’s privacy policy can be found at: https://policies.google.com/privacy?hl=en.

Vimeo
This website uses plugins from the video platform Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, NY 10011, USA. When you visit a page on our site that contains a Vimeo video, a connection is established with Vimeo’s servers. The Vimeo server is informed about which of our pages you have visited. Additionally, Vimeo obtains your IP address. This happens even if you are not logged into Vimeo or do not have a Vimeo account. The information collected by Vimeo is transmitted to a Vimeo server in the USA. If you are logged into your Vimeo account, Vimeo can associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your Vimeo account. Vimeo also uses cookies or similar recognition technologies (e.g., device fingerprinting) to recognize website visitors. Using Vimeo is in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest under Article 6(1)(f) of the GDPR. If consent has been requested, processing is based solely on Article 6(1)(a) GDPR and Section 25(1) TTDSG. Consent can be revoked at any time. Data transfers to the USA are based on the EU Commission’s standard contractual clauses and, according to Vimeo, on "legitimate business interests." Details can be found here: https://vimeo.com/privacy.
Further information on the handling of user data can be found in Vimeo’s privacy policy: https://vimeo.com/privacy.

Google reCAPTCHA
We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
reCAPTCHA is used to verify whether data entered on this website (e.g., in a contact form) is being submitted by a human or an automated program. To do this, reCAPTCHA analyzes the behavior of website visitors based on various characteristics. This analysis begins automatically as soon as the visitor enters the website. reCAPTCHA evaluates various data points (e.g., IP address, time spent on the website, or mouse movements by the user). The collected data is sent to Google. The reCAPTCHA analyses take place entirely in the background. Visitors are not informed that an analysis is happening. The storage and analysis of data are based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in protecting their online services from abusive automated spying and spam. If consent has been requested, processing is based solely on Article 6(1)(a) GDPR and Section 25(1) TTDSG. Consent can be revoked at any time. Further details on Google reCAPTCHA can be found in Google’s privacy policy and terms of service:
https://policies.google.com/privacy?hl=en
https://policies.google.com/terms?hl=enT

SoundCloud
This website may include plugins from the social network SoundCloud (SoundCloud Limited, Berners House, 47-48 Berners Street, London W1T 3NF, UK). You can recognize the SoundCloud plugins by the SoundCloud logo on the affected pages.
When you visit this website and activate the plugin, a direct connection is established between your browser and the SoundCloud server. SoundCloud receives information that you have visited this website with your IP address. If you click the “Like” or “Share” button while logged into your SoundCloud account, you can link and/or share this website’s content with your SoundCloud profile. This allows SoundCloud to associate your visit to this website with your user account. We point out that, as the website provider, we have no knowledge of the content of the transmitted data or its use by SoundCloud. The storage and analysis of data are based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in achieving maximum visibility on social media. If consent has been requested, processing is based solely on Article 6(1)(a) GDPR and Section 25(1) TTDSG. Consent can be revoked at any time.The UK is considered a legally secure third country with a data protection level equivalent to that of the EU.For more details, refer to SoundCloud’s privacy policy:
https://soundcloud.com/pages/privacy
‍If you do not want SoundCloud to associate your visit to this website with your SoundCloud account, please log out of your SoundCloud account before activating the SoundCloud plugin.

Spotify
This website includes functions of the music service Spotify. The provider is Spotify AB, Birger Jarlsgatan 61, 113 56 Stockholm, Sweden. You can recognize the Spotify plugins by the green logo on this website. A list of Spotify plugins can be found here: https://developer.spotify.com.
When you visit this website, the plugin creates a direct connection between your browser and the Spotify server. Spotify receives information that you have visited this website with your IP address. If you click the Spotify button while logged into your Spotify account, you can link this website’s content to your Spotify profile, allowing Spotify to associate your visit to this website with your user account. We note that when using Spotify, Google Analytics cookies may be placed, meaning that your usage data may also be shared with Google. Google Analytics is a tool by Google for analyzing user behavior, based in the USA. Spotify is solely responsible for this data collection. As the website operator, we have no control over this processing. The storage and analysis of data are based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in the appealing acoustic design of their website. If consent has been requested, processing is based solely on Article 6(1)(a) GDPR and Section 25(1) TTDSG. Consent can be revoked at any time.
For more information, see Spotify’s privacy policy:
https://www.spotify.com/legal/privacy-policy/
‍If you do not want Spotify to associate your visit to this website with your Spotify account, please log out of your Spotify account.‍‍

7. Analysis Tools and Advertising

Google (Universal) Analytics
Diese Website sowie mobile Applikationen benutzen Google (Universal) Analytics, einen Webanalysedienst der Google Inc. („Google“). Google (Universal) Analytics verwendet sog. „Cookies“, Textdateien, die auf Ihrem Computer gespeichert werden und die eine Analyse der Benutzung der Website durch Sie ermöglichen. Die durch den Cookie erzeugten Informationen über Ihre Benutzung dieser Website werden in der Regel an einen Server von Google in den USA übertragen und dort gespeichert. Im Falle der Aktivierung der IP-Anonymisierung auf dieser Webseite, wird Ihre IP-Adresse von Google jedoch innerhalb von Mitgliedstaaten der Europäischen Union oder in anderen Vertragsstaaten des Abkommens über den Europäischen Wirtschaftsraum zuvor gekürzt. Nur in Ausnahmefällen wird die volle IP-Adresse an einen Server von Google in den USA übertragen und dort gekürzt. Im Auftrag des Betreibers dieser Website wird Google diese Informationen benutzen, um Ihre Nutzung der Website auszuwerten, um Reports über die Websiteaktivitäten zusammenzustellen und um weitere mit der Webseitennutzung und der Internetnutzung verbundene Dienstleistungen gegenüber dem Websitebetreiber zu erbringen. Die im Rahmen von Google (Universal) Analytics von Ihrem Browserübermittelte IP-Adresse wird nicht mit anderen Daten von Google zusammengeführt. Sie können die Speicherung der Cookies durch ein eentsprechende Einstellung Ihrer Browser-Software verhindern; wir weisen Sie jedoch darauf hin, dass Sie in diesem Fall gegebenenfalls nicht sämtliche Funktionen dieser Website vollumfänglich werden nutzen können.

Wir verwenden Google (Universal) Analytics einschließlich der Funktionen von Universal Analytics. Universal Analytics erlaubt es uns, die Aktivitäten auf unseren Seiten geräteübergreifend zu analysieren (z.B. bei Zugriffen mittels Laptop und später über ein Tablet). Dies wird durch die pseudonyme Zuweisung einer User-ID zu einem Nutzer ermöglicht. Eine solche Zuweisung erfolgt etwa, wenn Sie sich für ein Kundenkonto registrieren bzw. sich bei Ihrem Kundenkonto anmelden. Für nicht angemeldete Nutzer verwenden wir eine anonyme ID. Es werden jedoch keine personenbezogenen Daten an Google weitergeleitet. Auch wenn mit Universal Analytics zusätzliche Funktionen zu Google (Universal) Analytics hinzukommen, bedeutet dies nicht, dass damit eine Einschränkung von Maßnahmen zum Datenschutz wie IP-Masking oder das Browser-Add-on verbunden ist. Wir werden nur Sitzungsergänzungen bei angemeldeten und nicht angemeldeten Sitzungen von Nutzern durchführen, falls unsere Nutzer ihr Einverständnis zu einer solchen Sitzungsergänzung durch das Browser-Add-On oder durch Klicken auf den Google-(Universal)-Analytics Opt-Out-Link nicht entzogen haben, oder falls solch eine Zusammenführung unter den anwendbaren Gesetzen und Vorschriften erlaubt ist.
Aus Gründen der Transparenz weisen wir darauf hin, dass wir den Google Tag Manager nutzen. Dieser Manager erfasst keine personenbezogene Daten. Der Tag Manager erleichtert uns vielmehr die Einbindung und Verwaltung unserer Tags. Tags sind kleine Codeelemente, die unter anderem dazu dienen, Traffic und Besucherverhalten zu messen, die Auswirkung von Online-Werbung und sozialen Kanälen zu erfassen, Remarketing und die Ausrichtung auf Zielgruppen einzurichten und Webseiten zu testen und zu optimieren. Für weitere Informationen zum Google Tag Manager siehe https://www.google.com/intl/de/tagmanager/use-policy.html.

Google Analytics Remarketing
Our websites use Google Analytics Remarketing in conjunction with the cross-device capabilities of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. This feature enables the linking of advertising target audiences created with Google Analytics Remarketing to the cross-device capabilities of Google AdWords and Google DoubleClick. This allows personalized, interest-based advertising messages based on your previous usage and browsing behavior on one device (e.g., mobile phone) to be displayed on another of your devices (e.g., tablet or PC). If you have given consent, Google will link your web and app browsing history to your Google account for this purpose. This allows personalized advertising messages to be displayed on all devices where you log in with your Google account. To support this feature, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data to define and create target groups for cross-device advertising. You can permanently opt out of cross-device remarketing/targeting by deactivating personalized advertising in your Google account via this link: Google Ad Settings. The data collected in your Google account is only aggregated based on your consent, which you can grant or withdraw with Google (Art. 6(1)(a) GDPR). For data collection processes that are not merged with your Google account (e.g., because you do not have a Google account or have objected to the merging), the data collection is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the anonymized analysis of website visitors for advertising purposes. Further information and Google’s privacy policy can be found here: Google Privacy Policy.

Google AdWords and Google Conversion-Tracking
This website uses Google AdWords. AdWords is an online advertising program by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). As part of Google AdWords, we use conversion tracking. When you click on a Google ad, a cookie is set for conversion tracking. Cookies are small text files stored on the user's computer by the internet browser. These cookies expire after 30 days and do not allow personal identification of the user. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. The cookies cannot be tracked across the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers are informed of the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that personally identifies users. If you do not want to participate in tracking, you can opt out by deactivating the Google conversion tracking cookie in your internet browser settings. You will then not be included in conversion tracking statistics. For more information about Google AdWords and Google Conversion Tracking, refer to Google's privacy policy: Google Privacy Policy. You can configure your browser to notify you when cookies are set, allow cookies only in specific cases, block cookies altogether, or enable automatic cookie deletion when closing the browser. If cookies are disabled, some functions of this website may be restricted.

Facebook Custom Audiences Pixels
To display interest-based advertisements to visitors of our website while they are on Facebook, we use the "Custom Audiences Pixel" from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). A pixel from Facebook has been implemented on our website, establishing a direct connection to Facebook's servers when you visit our website. This transmits information to the Facebook server indicating that you have visited our website, and Facebook associates this information with your personal Facebook user account. For more information on how Facebook collects and uses data, as well as your rights and options for protecting your privacy, please refer to Facebook's privacy policy: Facebook Privacy Policy.